Digital marketing is all the rage these days, but that doesn't mean that in-person marketing for your music isn't important. The gig scene is still kicking, even in a pandemic, and business cards being passed easily in a loud environment is a way better idea than trying to shout your band website to a stranger or uncomfortably ask for their phone for you to type your link.
Music business cards can complement and even spotlight your digital marketing efforts, so don't count physical cards out just yet. In a few decades, we may need to officially retire them depending on where technology takes us, but for now, use music business cards to your advantage! Here are 5 ways you can impress with your card.
A common problem with many business cards across niches is that they look so boring. They are usually designs chosen from overused sites that give you affordable and easy to recognize symbols like music notes or a treble clef that looks like it was made in the era of clipart.
In order to stand out, you have to have a cutting-edge and unique design on your business card that will make people forget that business cards are a more classic form of marketing. If the design you're considering is cheap and not custom-made, chances are it isn't good enough.
Keep up with the digital times by adding a QR code to your music business card. This is a great way to get a link to your connections phone without intruding and maintaining professionalism. Your QR code can lead to anything, but I recommend leading it to a site where you have full control, like your website, that can then lead to relevant links like your socials and streaming platforms (similar to a SmartLink).
What should be on your music business card? To start, don't add too much. You don't need to have all your social media links, plus your number, plus your address, plus your business name, with the QR code. Again, the QR code can link to more, so keep the details on the actual card short and sweet. For example, add your name, your number, and the QR code.
A cool idea I've seen on DiscMakers is to have a flash drive built into a card to promote your music. As you can imagine, this can be a very pricey option, but depending on your budget and your marketing intent, it may be the perfect thing to try out! This is something that many people aren't even aware is being done, so you can easily leave a lasting impression with something unique like this.
Don't use the standard cut and gloss finish that you see most business cards with. While there's nothing wrong with having a standard width or glossy finish, there's nothing that stands out about it either. When people get something new and unfamiliar in their hands, chances are that they won't be so inclined to lose it or forget about it. Here's an example of business cards with a unique texture that is also good for the environment!
This blog was written by singer, songwriter and producer Yona Marie. Check out Yona’s latest music releases on her Spotify, her Youtube and share the music if you like it!
If you are ever in need of singer, songwriter or song producer services for your music project or brand, see what Yona Marie can offer you on her song services page.