Questions can be a cool marketing tactic to draw a potential fan into your music. Most song titles are just blank statements and don't invoke much thought, but asking a question in your song title can intrigue the person who comes across it.
With the right question and the right promo art or video thumbnail, your title question can be the perfect way to get more hits on your song.
Many popular songs, including "Should I Stay Or Should I Go?" by The Cure and "What's Going On" by Marvin Gaye, ask questions that the potential listener will feel inclined to want to add their opinions.
Other songs like "Can You Feel the Love Tonight?" by Elton John and "What About Your Friends?" by TLC make a point to put the word "you" into it, making it easy for the potential listener to connect personally.
Some songs like "Do Ya Think I’m Sexy?" by Rod Stewart ask a bold question that stands out in terms of humor or shock to grab someone's attention.
You can really ask anything you'd like, even if it has nothing to do with your song. But it's always a great idea to have a title that perfectly reflects your song's lyrical content.
While you can make the title of your song mirror any part of the track, the questions that you see in popular song titles also often appear in the hook or the chorus of the song.
Since the power of a question can hold so much weight in terms of marketing, it's not surprising that you will often find it in the most repetitive and catchy part of a song as well.
I've noticed many songs that ask questions don't always add an actual question mark in the title. While it's probably not as huge of a deal for big labels to promote their songs and catch the eyes of a potential fan with punctuation, I highly suggest it for independent artists.
Putting punctuation in your song title can really help it to stand out in playlists, blogs, social media posts, and submission efforts via email.
Many songs have open-ended questions that don't really need to be answered. "How Will I Know?" by Whitney Houston is a great example of a song that is more like venting or asking yourself questions that many people will have different answers to or no answer at all.
The best song titles with questions keep the listener wondering about the answer to the question long after the song has stopped playing.
I've mentioned a few of my favorites above, but here are several more hit songs that have a question in the title that begs the listener to hit play.
"How Do You Sleep?" by Sam Smith
"Does Your Mother Know?" by ABBA
"What Does the Fox Say?" by Ylvis
"How Am I Supposed to Live Without You?" by Michael Bolton
"Isn’t She Lovely?" by Stevie Wonder
"What About Us?" by Pink
"Who Let the Dogs Out?" by Baha Men
"Why Do Fools Fall In Love?" by Frankie Lymon and The Teenagers
"What Do You Mean?" by Justin Bieber
"Why Don't We Fall in Love?" By Amerie
"Have I Told You Lately (That I Love You)?" by Van Morrison
"What Is Love?" by Haddaway
"Where Is the Love?" by The Black Eyed Peas
As a session singer, writer, and producer that has worked with over 200 clients to provide high-quality jingles, singles, features, nursery rhymes, and DJ drops, she currently spends her time engulfed in creating and marketing new music and helpful resources for creators. Her most recent creative collaborations include work with PBS Sound Field, Tribe of Noise, and the National Black Chamber of Commerce. Check out Yona’s latest music releases on her Spotify, her Youtube and share the music if you like it!
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