Artist development in the music industry has seen significant changes over the years with the advancement of tech, and opinions vary on whether it is lacking today.
While traditional artist development may be less prevalent, the music industry has adapted to new models that emphasize independence and self-promotion, for good and for bad.
Shift in Label Priorities: Major labels historically invested heavily in nurturing and developing artists over several years. Nowadays, there's a stronger focus on quick returns on investment, leading to a preference for artists who are already polished and have a significant following.
Shorter Attention Spans: With the rise of streaming platforms and social media, the music industry has become fast-paced. There is less time and patience for long-term development as listeners constantly seek new content.
Financial Constraints: The traditional model of artist development is expensive. Labels are less willing to take financial risks on developing artists in an industry where revenue streams have shifted and sometimes diminished.
DIY and Independent Routes: Many artists now take control of their own development, leveraging social media, YouTube, and other platforms to build their brand and refine their skills. This DIY approach can be highly effective but requires a different skill set and mindset.
Access to Resources: Online tutorials, music production software, and networking platforms allow artists to develop their talents without the need for a label. This democratization means more artists can develop independently but may lack the structured guidance traditionally provided by labels.
Mentorship and Collaborations: Some artists benefit from informal mentorships and collaborations with established musicians. These relationships can offer valuable guidance and development opportunities outside of traditional label structures.
Quality Concerns: Critics argue that the decline in traditional artist development has led to a surplus of artists who may not be as refined or versatile, potentially impacting the overall quality of music.
Longevity: Artists developed through traditional means often had longer careers, as they were given time to grow and mature. The current emphasis on quick success can lead to shorter career spans and a higher turnover rate in the industry.
What types of artists are still killing it when it comes to their overall display of successful development? Here are a few I can name:
Early Career: Beyoncé began her career as a member of Destiny's Child, one of the best-selling girl groups of all time. This period allowed her to develop her vocal and performance skills, as well as gain industry experience.
Solo Career: Transitioning to a solo artist, Beyoncé has continually evolved her sound and image. Her albums show significant artistic growth, with "Lemonade" being a notable example of her blending various genres and deeply personal storytelling.
Business Acumen: Beyond music, Beyoncé has developed her brand through successful ventures in fashion, film, and business, showcasing her as a multifaceted artist.
Songwriting: Starting as a country artist, Taylor Swift was known for her poignant and relatable songwriting from a young age. Her lyrics and melodies matured significantly over the years.
Genre Evolution: Swift successfully transitioned from country to pop with the release of "1989," and more recently to indie/alternative with "Folklore" and "Evermore," showing her versatility and growth as an artist.
Personal Branding: Swift has also been adept at building a strong personal brand, engaging with fans directly through social media and creating a sense of community around her music.
Lyrical Mastery: Kendrick Lamar is renowned for his deep, thought-provoking lyrics and storytelling ability. His early work, like "Section.80," laid the groundwork for his development as a top-tier lyricist.
Concept Albums: His albums, such as "good kid, m.A.A.d city," "To Pimp a Butterfly," and "DAMN.," showcase his growth in creating complex, conceptually rich projects.
Cultural Impact: Lamar's work has not only grown artistically but also in terms of social and cultural impact, addressing issues like race, politics, and personal struggles.
As a session singer, writer, and producer that has worked with over 300 clients to provide high-quality jingles, singles, and features, Yona spends her time creating and marketing new music and helpful resources for creators. Check out Yona’s latest releases on her Spotify, her Youtube and share if you like it!
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