Going viral "on accident" typically happens when content unexpectedly captures the attention of a large audience.
Let's start with the fact that this is SUPER rare, but it is possible. While it's difficult to manufacture an accidental viral moment, there are some common themes and scenarios that often lead to unintended virality.
For all my music makers out there, here’s a look at how these situations can occur and tips to potentially set yourself up for an accidental viral hit.
Authenticity: Genuine, unplanned moments often resonate with people. Whether it’s a candid reaction, a spontaneous event, or an unfiltered experience, authenticity can appeal to a wide audience.
Everyday Life: Sometimes, ordinary moments can go viral if they’re particularly relatable or humorous. Record snippets of your daily life without trying too hard to make them perfect.
Viral Situations: Accidental virality often occurs when someone happens to be recording during an unusual or unexpected event, such as a funny mishap, a surprising act of kindness, or a unique natural phenomenon.
Public Events: Attending events where something noteworthy might happen can increase your chances. Being ready to capture the moment is key.
Pets and Kids: Animals and children often do unexpected and amusing things. Videos of pets or children doing something cute, funny, or surprising have a high potential to go viral.
Natural Reactions: Capture their natural reactions and behaviors rather than trying to stage something. Spontaneity is key.
Unintentional Art: Sometimes, creating something without overthinking it can result in an unexpectedly viral piece of content. This could be an off-the-cuff joke, an impromptu dance, or a random DIY project.
Trial and Error: Experiment with different types of content without the pressure of perfection. Sometimes the things you least expect to perform well can take off.
Funny Accidents: Videos of harmless accidents, funny fails, or unexpected bloopers often go viral. These moments show the human side and are often very shareable.
Keep the Camera Rolling: Don’t stop recording too soon. Some of the best moments happen right after you think you’ve finished.
Public Interactions: Engaging with strangers in a positive or humorous way can sometimes lead to viral moments. Examples include street interviews, public performances, or random acts of kindness.
Natural Engagement: Let interactions unfold naturally. Forced or overly scripted scenarios are less likely to resonate.
Hidden Talents: If you or someone you know has a hidden talent, capturing it in an unexpected setting can captivate viewers. This could be singing, dancing, or performing an unusual skill.
Surprise Element: The element of surprise often adds to the appeal. Showcasing talent in a spontaneous and unpretentious way can be very effective.
Feel-Good Stories: Uplifting and heartwarming content often gets shared widely. Acts of kindness, emotional reunions, and positive messages can all resonate deeply with audiences.
Authentic Emotion: Capture genuine emotional moments. Authenticity is crucial for creating a connection with viewers.
As a session singer, writer, and producer that has worked with over 300 clients to provide high-quality jingles, singles, and features, Yona spends her time creating and marketing new music and helpful resources for creators. Check out Yona’s latest releases on her Spotify, her Youtube and share if you like it!
If you are in need of singer, songwriter or song producer services, see what Yona Marie can offer you on her services page.
