If you’re an artist trying to get your music heard, you already know that social media is a game-changer. If you didn't know that by now, where have you been? With so many platforms out there, which one is actually the best for music marketing in 2025? The answer isn’t one-size-fits-all—it depends on your style, audience, and marketing strategy. Let’s break down some of the top contenders.
Why it’s great: TikTok has become the powerhouse for music discovery. One viral clip can turn an unknown artist into a chart-topping sensation overnight. The algorithm favors engagement over follower count, meaning anyone has a shot at blowing up.
Best for: Short, catchy snippets of your songs, behind-the-scenes content, and trends. If your track gets picked up for a dance challenge or meme, it could skyrocket.
Why it’s great: With Reels, Stories, and IG Live, Instagram remains one of the most versatile platforms for artists. The ability to mix polished posts with casual behind-the-scenes content makes it a solid choice for maintaining fan engagement.
Best for: A mix of promo and personality. Use Reels for discoverability, Stories for engagement, and carousels to showcase your journey.
Why it’s great: YouTube isn’t just for music videos—it’s also a search engine. A well-optimized video can keep bringing in new listeners for years. Plus, Shorts are now competing with TikTok, making it a great tool for quick engagement.
Best for: Official music videos, in-depth content (like behind-the-scenes or vlogs), and long-term music discovery.
Why it’s great: Twitter is the best platform for direct engagement. Fans love interacting with artists in real-time, and the right tweet can go viral fast.
Best for: Engaging with fans, industry networking, and starting trends.
Why they’re great: If you're independent, SoundCloud and Audiomack are still valuable for grassroots discovery. While they’re not “social media” in the traditional sense, these platforms have dedicated music-loving communities.
Best for: Uploading new music, testing out sounds, and gaining a niche following.
If I had to pick just one? I'd say TikTok is still the strongest platform for breaking new music. But the best strategy is cross-promotion—use TikTok to go viral, Instagram to build a brand, YouTube for longevity, and Twitter for engagement.
As a session singer, writer, and producer that has worked with over 300 clients to provide high-quality jingles, singles, and features, Yona spends her time creating and marketing new music and helpful resources for creators. Check out Yona’s latest releases on her Spotify, her Youtube and share if you like it!
If you are in need of singer, songwriter or song producer services, see what Yona Marie can offer you on her services page.
