All types of companies sponsor musicians and creators. The trick is, not many of the companies will showcase that fact and will either reach out to you directly, or you will have to reach out to them directly. The best types of companies to sponsor your music are the companies that you genuinely enjoy and feel a connection to, and that is large enough to have a big budget for risks like sponsorships. Think banks, big clothing brands, beer companies, and major instrument retailers.
Some companies actually do showcase and pride themselves in sponsoring artists and I will share a few below for you to check out! Before you get overly excited and contact the company, be sure you have the right tools as a musician or music brand before you act too fast and get turned down.
Taco Bell has an established sponsorship program for artists and bands called "Feed The Beat". Sometimes they hold off on applications, but on a good day, you can submit your music brand information to them in hopes of getting exposure as a featured artist and free food!
Yamaha has a really good sponsorship program for musicians, but the key here they say is that you must be exceptionally talented. Now I'm not sure how much love they give to singers, but if you're an instrumentalist with some skills, apply and see if you can get deep discounts and press opportunities!
Here's a smaller company that's looking for Americana styles like country, folk, and blues in particular to sponsor. Here's a chance to get exposure and enjoy live performance networking opportunities as well, especially if you're near Virginia.
This one is a small clothing company looking for socially conscious creatives and brands for sponsorship deals. While this looks more like a partnership than a sponsorship, it doesn't hurt to reach out and see what they can offer you.
Here are just some general tips for getting sponsorship. First thing's first, you want to be really great at what you do. You don't have great chances if you are new to your craft. Like the Yamaha, sponsorship page says, they are looking for exceptional musicians. I'm sure most sponsors share the same sentiment when it comes to your talent levels.
The next thing you want to make sure you have in an audience. Sponsorships, like partnerships, require an exchange. Ask yourself, what can this sponsor get from working with you? You're likely looking for a sponsor because you need money and/or exposure, but they are more likely to work with someone who is well in their journey to building a successful brand with an impressive audience.
Sponsors would love to work with someone with a large social media following, for example. They also want to see artists that have touring experience and some sales success. If you aren't at this level yet, bookmark some brands you see for future opportunities and work on basic ways to market and promote yourself first.
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This blog was written by singer, songwriter and producer Yona Marie. Check out Yona’s latest music releases on her Spotify, her Youtube and share the music if you like it!
If you are ever in need of singer, songwriter or song producer services for your music project or brand, see what Yona Marie can offer you on her song services page.