Everyone has heard of the starving artist who is determined to get as much exposure as possible while paying low or no money. When you're this desperate to get your talent heard, amazing things can start happening! As starving artists, musicians often become very dedicated and creative when it comes to their crafts.
Over the years, many starving artists have created methods that you can be inspired by, duplicate, and even build on to get your music heard and loved with no money needed to invest! Here are five free methods that you may want to consider for your music promotion plan to get more fans
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Social Media Marketing for music is very common these days on sites like Facebook and Twitter. With social media, millions of people discuss thousands of topics every day. The trick with sharing your music on social media is to share it in conversations and groups that are very relevant to your songs.
If you're looking to get heard on Facebook, try searching for and joining Facebook groups that are related to unsigned music or your genre. After introducing yourself and engaging in some small chat, post your music to a community where people are already discussing similar topics to avoid being a random pest.
If you want to promote a song on Twitter, use the search function to find people publicly discussing a topic similar to your song, and naturally add yourself and your music to the conversation! Communities like forums and blogs with active comment sections are also good places to throw in some self-promotion.
The key online is to not be a shameless self-promoter! These days, everyone is being a bit too shameless by just leaving music links without trying to build any personal connections. The best time to mention your new song in a social media setting is after you've built a rapport and have already caught people's attention by simply being personable.
Live performance opportunities don't always have to be about opening for a big-time artist, going on tour, or paying a registration fee to perform at a local music conference. Regular performance opportunities often come along because people are constantly gathering for social events. The trick is to make it known that you'd like to perform as soon as you hear about it.
Whether it's a family event or a free open mic, you can hone your performance skills and get your talent on the radar of a few new people by being very proactive and securing small performances! Performing at low-key events is a great way to start building an audience and getting referred to for more performance opportunities (well, if you sound good).
So many opportunities in the music world have started from conversations along the lines of "Wow, you sound pretty good! I have a friend in so-and-so who may be interested in a band like you for such-and-such!" Once you start building your experience, people who can vouch for your talent may even start referring you to people they know for paid performance opportunities.
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Whether you are online or offline, people who have things in common love to share and receive information. As an indie artist, you should always be excited at the chance to share your music experiences and hear music from a fellow artist. Not only will you gain a new listener by sharing your music creations with a fellow artist, but you can learn valuable information about how the music world works!
Through networking, people you meet can often share ways they've succeeded and failed with getting their music out there. They can introduce you to even more music ears and possibly new friends to share music tips with. Networking can even help you grow and learn things about your creative and performance techniques!
Everyone who makes music that you meet or have a conversation with doesn't need to become your best friend, but a lot of the more successful artists today have hundreds of associates who have helped them grow over the years of their careers. No matter if it was a brief meeting or a full-on collaboration, your networking contacts will become more prominent and stronger the more people you build a connection with. Sites like Home Grown Music have a network of people in the music industry looking to spread good tunes.
Everyone loves free stuff. Do you know a distant relative with a birthday coming up? Give a gift and throw in your CD for free. Are you getting rid of junk in a yard sale or on Craigslist? Throw in some free CDs. Are you going to an ugly sweater party for Christmas? Pass out your CD of Christmas covers.
In the early stages of your music career, the focus should be less about making a profit and more about getting heard and noticed. Do you ever wonder how major labels break new artists? They plan to lose money on advertising for exposure and getting a list of fans for that artist that they could possibly sell merchandise to later.
An established artist's marketing plan is way different from the plan for a new artist on the scene. Think like an artist that a label wants to break. People are far more likely to take a chance on someone they've never heard of when the chance won't cost them anything. Don't worry about the big bucks now. Worry more about getting your latest CD heard and loved.
Want to figure out how to get your music heard by industry professionals? Many outlets in the music and entertainment world actively accept submissions from indie talent. While a lot of them have submission or registration fees that can range anywhere from 5 to 100 bucks, there are plenty of outlets that accept music submissions free of charge.
These opportunities often include college radio, community radio, indie magazines, blogs, and music libraries. While some outlets receive so many submissions a day that they might not see yours, others pride themselves in listening to every submission they receive.
At the very least, you can get a song of yours heard by a music director or an A&R for one of these outlets as long as you submit according to their particular rules. For example, some opportunity outlets prefer emails with songs as attachments, while others only accept snail mail.
The good thing about these listeners is that if they like you, they'll share your music with their network of even more listeners that could become your newest fans. Get connected with submission opportunities like these with free resources like Push Power Promo.
As a session singer, writer, and producer that has worked with over 200 clients to provide high-quality jingles, singles, features, nursery rhymes, and DJ drops, she currently spends her time engulfed in creating and marketing new music and helpful resources for creators. Her most recent creative collaborations include work with PBS Sound Field, Tribe of Noise, and the National Black Chamber of Commerce. Check out Yona’s latest music releases on her Spotify, her Youtube and share the music if you like it!
If you are ever in need of singer, songwriter or song producer services for your music project or brand, see what Yona Marie can offer you on her song services page. As an Amazon Associate, Yona Marie earns from qualifying purchases. Amazon and other affiliate products are recommended to genuinely help readers and keep this site up and running as well.