Getting a rapper or other featured artist on your next song will probably cost you, but how much exactly? As you can imagine, big names will cost you more and lesser-known names will be much more affordable.
Some rappers may not even allow just anyone to pay, while others will hop on a song for free without a care. Well-known artists may be willing to work with a no-name, but there will likely be a long process with their agents and little to no contact with them directly.
You would think that these types of business dealings are more hush-hush, but in the modern music world, especially in the world of hip hop, rappers make a significant amount of money from doing features smaller artists and charging a pretty penny.
These artists wouldn't be ashamed of the money they make for features and are likely to boast about it in a song, which might actually give you a real chance at making your dream collab a reality.
As you start to understand what other artists charge, you can also begin to make plans for how you may want to charge people for features. You want your prices to make sense to your potential clients so that you can close deals and not hit them with numbers that don't make sense.
There's a rumor that Drake charges over $1 million for a feature, which is a ton but not surprising. With this type of pricing, Only the rich and fairly connected would be willing to put up the money for it anyway, so it's not like he would have to risk working with a "nobody" for it.
Rumor also has it that rapper Eminem charges $3 million per feature. A-lister rapper Jay-z stated in an interview with Kevin Hart's "Hart to Heart" that he doesn't charge anything for a feature.
Rappers who just blew up like Lil Baby would be more affordable, but still not affordable for most regular folks. A couple of years ago on Twitter, rapper Lil Baby shared that he feels like he made it to the point where he wouldn't take anything less than $100k for a feature.
At this point it’s safe to say I want 100k for a feature 😬— Lil Baby (@lilbaby4PF) June 26, 2020
You can see the price change in real-time with up-and-coming artists like Roddy Rich, who first was charging $25k for a verse according to Youtuber Patrick Cc. Now, Roddy says that $100k wouldn't even be enough to get him on a track.
Rapper Polo G, who now would probably charge at least $200k for a feature, tweeted that he remembers a time when he was only making $200 per feature. That's a more realistic average that you'll find among beginners, but they would have to be the type of beginners that have a growing brand.
For someone who literally just started and doesn't have a fan base, they probably wouldn't charge you anything. Someone who barely has an audience but has a great deal of talent may charge around $100.
I remember doin features fa 200$;Grind Neva Stop🏆— Polo.G🐐 (@Polo_Capalot) October 8, 2020
Chances are, you're a beginner rapper or musician with either a very small audience or no audience at all. Depending on your level of talent, you may be able to successfully get business with the price of anywhere from $50-$200.
For collaborations where both parties will benefit, you're probably better off doing a feature for free. You will definitely want to consider free features if the song will really bring you more ears and eyes to your brand as a music artist. You also may want to do it just for the love of music!
As a session singer, writer, and producer that has worked with over 200 clients to provide high-quality jingles, singles, features, nursery rhymes, and DJ drops, she currently spends her time engulfed in creating and marketing new music and helpful resources for creators. Her most recent creative collaborations include work with PBS Sound Field, Tribe of Noise, and the National Black Chamber of Commerce. Check out Yona’s latest music releases on her Spotify, her Youtube and share the music if you like it!
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