With so many people publishing music online these days, it is more complicated than ever to get the attention of music companies like independent labels. Back in the day, you didn’t need much but talent and potential in order to grab the attention of an A&R or label scout.
A lot of time and money from a label was invested in the artist development process for fresh acts that needed to be groomed for the music world.
Now, with so much competition around, musical acts that bring a lot to the table usually outshine those who are talented but less prepared. It's hard for me to get noticed as a singer myself; it seems like everyone sings these days!
Here are some tips that will help you reach the top of the ladder among other musicians and artists who are on the front lines for opportunities.
If you want to impress someone with your music career, it’s best to grow a following of people that can vouch for you and that will back your brand. Presenting yourself as an amazingly talented artist is not as effective as having hundreds or thousands of others that believe you are amazingly talented.
Start with loyal family, friends, and music lovers in your hometown who enjoy your style of music and build your fanbase from there. As you gain listeners and fans, keep positive reviews and feedback from critical fans to share as a part of your music press kit.
Artists with many CDs and performances under their belt tend to be more talented and have a better overall image. This is usually because the artist has gone through their awkward phases and trial and error; they’ve found their groove, and it shows.
All performers and creatives tend to get better the more effort they put into their craft.
Suppose you’ve only done a couple of shows or have only released a few songs. In that case, it may be best to continue your journey to strengthen your confidence and abilities on your own before considering major promotional outlets to submit to, like record labels.
It’s easy to let the rush and excitement of your first few achievements get to your head, but be sure to master your art as best as you can by yourself!
Related Post: How Long Does It Take To Get Good At Singing?
Professional ears at a record label have the ability to spot potential in a demo that has average or below-average recording quality, but that doesn’t mean your potential will get you a deal. There are two major reasons that average demo quality is not enough these days.
Since most labels accept digital submissions these days, the competition has gotten very stiff. A band that has the same appeal level as yours but was able to invest in a high-quality recording process will most likely beat your submission.
Secondly, since self-recording has become way more affordable online, the competition has become even more hectic. A 14-year-old in his bedroom may be able to produce a demo song with higher quality than the one you recorded in a local studio. You don’t want to be one of the artists or bands that are getting outshined.
The same goes for your visual content. You should be able to get a pretty high-quality sound and visual with a good smartphone paired with some basic video editing skills. This is an even better way to get the attention of a label with your look and visual creativity.
Related Post: What Is A Demo And How Can It Help Your Music Career?
A lot of unsigned artists and bands make the mistake of writing original songs that are direct clones of songs you can hear on the radio from more popular artists.
While it’s essential to remain appealing and relevant to your genre with your music releases, it is critical to be able to stand out and have a USP (unique selling proposition).
This is especially relevant for labels who are looking for talent to spend a considerable amount of money on in hopes of profiting off of you. A label is not going to waste time and money developing an artist who is a clone of someone already famous.
Being unique can include your image, writing process, singing style, personality, and much more to get creative.
Submitting music to labels who have publicly stated that they aren’t taking submissions won’t get you far. Sending demo submission emails that include grammatical errors and slang probably won’t get you far. Think of this process just as you think of a job-hunting process.
While labels have artists and release songs that are often wild and crazy, that doesn’t mean you should present yourself as such in the context of a demo submission inquiry. There is a time and place for everything! Your music can express anything you’d like it to, but your attitude while presenting the music must be professional.
We all know how much social media has taken over our lives. One of the major elements of social networks includes music, and here lies the opportunity to shine and impress as an artist or musician on social media.
Make sure your social sites have appealing numbers, consistent updates about your musical journey, high-quality media (images and videos), and the proper “about me” information.
It is also important to make sure your social media accounts all correlate, having the same artist/band name and up-to-date information. You don’t want to confuse someone reviewing your music brand with a SoundCloud page that calls you one thing and a Twitter name that’s completely different.
Like all worthwhile things, getting a record label deal is a hard thing to do. The more success the label can bring you, the harder it will be to actually land a deal.
If you find yourself being offered a deal and you don't feel like you need to do much to secure such a great opportunity, the chances are that it isn't actually a good opportunity at all. Not all labels are suitable labels.
Follow the tips I gave you above, and you will have a good chance of getting that deal! Also, remember, getting signed is just the first step.
Many independent artists have gotten signed but not gained much success due to a poor budget or the label focusing on their other acts much more. I don't want to be a Debby Downer, but I want you to be a realist!
Start with getting a huge list of labels to submit to through IndieBible if you are ready to get noticed.
As a session singer, writer, and producer that has worked with over 200 clients to provide high-quality jingles, singles, features, nursery rhymes, and DJ drops, she currently spends her time engulfed in creating and marketing new music and helpful resources for creators. Her most recent creative collaborations include work with PBS Sound Field, Tribe of Noise, and the National Black Chamber of Commerce. Check out Yona’s latest music releases on her Spotify, her Youtube and share the music if you like it!
If you are ever in need of singer, songwriter or song producer services for your music project or brand, see what Yona Marie can offer you on her song services page. As an Amazon Associate, Yona Marie earns from qualifying purchases. Amazon and other affiliate products are recommended to genuinely help readers and keep this site up and running as well.