SEO Tips For Musicians With Websites Tuesday November 9 2021, 3:32 PM
Yona Marie
Singer, Songwriter, Producer.
SEO Tips For Musicians With Websites

SEO For Musicians 

Running a website that focuses on your music brand can open a lot of new doors when it comes to marketing and advertising opportunities for your music. If you don't already have a site, I strongly suggest that you sign up for a simple resource like Bandzoogle or Wix that can get a site up and running for you within a day. 

Search Engine Optimization, also known as SEO, is the process of making your website more discoverable in google searches and getting more traffic. When you get more traffic to your site as a business or a brand, you can gain more success in marketing and sales. Most musicians don't even have a website, so they completely miss out on the benefits of what SEO can do for them. 

Make Your Site Rank High For Your Brand Terms

When you are able to rank your website as a top search result for those who are searching for you, then you'll have full control over what people interested in your brand can do in order to find out more about you. As an example, if you have a website, you can add a newsletter for people to sign up to and be able to connect more directly with your audience for new releases.

If your song releases are also available on your website and show up when people are searching for you, you can also add more links alongside their listening process that can encourage them to buy your songs or your merch. The main brand terms that you will want to include on your website so that you can have high visibility will include keywords like "your name + new song" or "your name + contact". Be sure to add pages that have the keywords you want to rank for in your title and your headers. 

Use Music Industry Keywords For Visibility 

In addition to ranking for your own brand terms, you should also consider ranking for more general and competitive terms like "singers in the __ area" or "unsigned rappers in __". Most musicians don't know about the power of SEO for marketing, so the competition for some keywords that you will want to rank for won't be as hard as you think it would. Again, you'll need to create pages with these keywords in your title and headers. Be sure to make great pages that have relevant and high-quality content; don't just add the page with the title and header but nothing of value!

Consider Adding A Blog To Your Site 

The more content you have on your website, the more visibility you can get through search engines with SEO. Many brands and businesses include a blog on their website in addition to their services and products in order to catch the attention of people in their niche with helpful and entertaining content. 

If you're a singer, consider starting a blog and including video or audio content in addition to written content that tells about the life of a singer and all of the fun experiences you go through. If you're in a band, consider making a blog about your most crazy tour experiences and the secrets of the music industry. The more you write, the more search engines like Google pick up on your content and rank it for keywords that many people are typing in. 

Get Other Websites To Link To You 

One key part of SEO is getting other sites to link to your site in order to build domain authority. As a musician, it can be hard to find other sites to link to you since not that many other musicians have websites. While you may not be able to find musicians with sites, you can find media outlets like music blogs and magazines that may be interested in covering you as a featured artist and including a link to your website in their post about you. 

Add Your Website To Your Socials 

While you want to get links from other website owners, it also helps to link your own social media pages to your website as well. Leaving a link to your website on your Facebook fan page, Twitter Profile, Soundcloud profile, Reverbnation account, Instagram, Tik-Tok, and many other sites will help you gain a small amount of authority in the eyes of Google and other search engines. 

Use Google Search Console 

Google has a free tool called "Google Search Console" that will help you track the progress of your SEO efforts. Here you will be able to see what websites have linked to your website, what keywords that your website is ranking for, and much more. When you can see the progress you are making with these stats, you can then optimize and tweak your efforts in order to gain more visibility over time. Do note that it takes some time for Google to recognize your website and your new pages and blogs, especially if you have a brand new website. Visit Google's Search Console here.


Are you a music artist? Get updates on my upcoming key blogposts that can help you take your career to the next level by joining the community! Sign up here and get your free digital copy of my book "The Ultimate Music Maker Checklist".

So many artists are missing out on really effective free and paid resources for their music brand. Don't let that be you!

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Yona Marie

This blog was written by singer, songwriter and producer Yona Marie. Check out Yona’s latest music releases on her Spotify, her Youtube and share the music if you like it!

If you are ever in need of singer, songwriter or song producer services for your music project or brand, see what Yona Marie can offer you on her song services page.

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