Blogs are far from out of style in 2021. Sources estimate that internet browsers currently get over 61% of informational content from blogs. Blogs are 31% more popular than email content. Video and photo content is growing in popularity, but there will always be a need for written content in order to keep up with the flexibility of a consumer's lifestyle.
Blogs are perfect to browse while at work, in a noisy area, while traveling, at school, and from the comfort of one’s home if one wants to relax and read in peace.
Music blogs have been losing a bit of steam lately when it comes to new music discovery thanks to places like Pandora and Spotify, but music blogging can be so much more than just discovering new music. There are hundreds, if not thousands of little niches in the music world that could still use new, innovative blog creators to add valuable content to the world.
I started this blog in late 2020 and it’s been a very exciting journey for me ever since. Dare I say this is the second most intense creative process I’ve dived into, especially in such a short amount of time. I've been creating music pretty consistently throughout my whole life, with some very tough and near-impossible challenges that have hit me hard, but my blogging journey is trying to take the cake in terms of passion, ideas, ups, downs, obstacles, and late, late nights.
Interested in starting your very own music blog? It’s worth it, especially if you love writing in general. Here’s how to make it happen!
The first thing you want to figure out is what your blog will be focused on. Are you going to be doing reviews? Informational tips? Celebrity facts? Music theory?
The key to finding your niche is figuring out what you’re already well-versed in and what you have a passion for. If you have the passion but not the knowledge, it can still be done with extra focus on your research process. If you have the knowledge without the passion, on the other hand, you might find it hard to be consistent in your blogging efforts.
After you find out what you want to focus your music blog on, the next challenge is to figure out your unique blog name. This will also be the name of your brand.
It can be really hard to come up with a brand name that fits you. It may seem like all the good ones are taken, but the best way to be sure is with a quick google search and a Godaddy domain search. It may take several days or even weeks to find a name that fits you and is unique, but once you find it, you’ll already feel successful. Especially if it’s a really dope name.
You will then need to make the decision on what site host you will use to run your blog. The most popular hosts include Wix, WordPress, Godaddy, and Squarespace. I chose a less popular but very reliable host by the name of Jamroom due to its social network site capabilities. My goal is to have my blog also turn into a community space.
With a site like Wix, it’s pretty easy to design your own blog the way you want it without needing design experience or needing to hire a web designer. The ease of their site design process also comes with limitations of the flexibility of the site. If you’re looking for complete control over your site’s server, you will need to use something like WordPress or Jamroom and possibly hire help.
Now we’re getting to the good stuff. In this phase, you want to begin honing your blogging skills. This is the perfect time to find your writing personality, try new ideas, and get feedback from your family and friends.
I started my blog knowing that I would need to do 50 blogs minimum before trying to drive traffic to my site just so I can really get into the consistency of it all. If you can take the time to create and publish 50 blogs, you’re doing better than 99% of people who have started a blog site. Most people lose their focus or get lazy before 50.
You may choose to do a blog a week. You may want to do two or three a week. You could also be a crazy person like me and aim for at least 5 blogs a week. Whatever pace you go at, make sure your blogs are full of value, 500+ words, and are proofread before you start getting traffic.
Now that you’ve got the hang of it, keep going and slowly start your promotional efforts. Many bloggers use social media ads, google ads, and a technique called search engine optimization (SEO) to get new viewers to their site.
If you don’t have the budget or knowledge for that, word of mouth is and will always be a valid form of marketing. Share your blog in relevant social media conversations, forums, and with people outside of the digital space.
Related Post: How To Find Music Sponsors To Help Your Career
This is also a good time to start social media pages for your new brand and promote it to people in your network. You will also want to start some form of a subscriber newsletter using a tool like Mailchimp or Aweber and get your readers to sign up for email notifications about your future content. Any way you can think of keeping your readers engaged and coming back for more, try it! As long as it isn’t anything risky to your site's quality!
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This blog was written by singer, songwriter and producer Yona Marie. Check out Yona’s latest music releases on her Spotify, her Youtube and share the music if you like it!
If you are ever in need of singer, songwriter or song producer services for your music project or brand, see what Yona Marie can offer you on her song services page.