Being a DJ is an exciting career choice to dive into. But while learning and developing your own style is something you can accomplish, getting paid gigs consistently is a whole different ball game.
Plenty of talented DJs in the world don't do enough in terms of marketing and networking, which causes them to fail on the business side of things.
There's nothing wrong with DJing for fun, but if you want to make money doing what you love, consider these ideas I have below to help you gain traction, income, and experience in the music world.
Attend local music events, clubs, and DJ meetups to connect with other industry professionals and potential clients. Engage in conversations, exchange contact information, and build relationships that can lead to gig opportunities.
Partner with fellow artists to perform together or create remixes and collaborations. By combining your skills and fan bases, you can expand your reach and attract new gig opportunities.
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Compile a high-quality mix that showcases your skills and unique style. Share it on popular platforms like SoundCloud and Mixcloud to attract attention from potential clients who are searching for talented DJs.
Proactively reach out to event organizers and offer your services for upcoming events.
Prepare a compelling pitch, highlighting your experience and providing references if available. Showcase how your music can enhance their events and create an unforgettable atmosphere.
Contact bars, clubs, and lounges in your area and propose DJing for their events. Present a portfolio showcasing your past performances and explain how your music can cater to their target audience. Emphasize the value you can bring to their venue.
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Offer to DJ at charity events, fundraisers, or community gatherings. Volunteering not only helps a good cause but also provides an opportunity to gain exposure, build your reputation, and make valuable connections with event organizers.
Develop a comprehensive press kit that includes your bio, high-quality promotional photos, mix samples, testimonials, and any relevant music PR coverage.
Distribute it to event organizers, talent agencies, and industry professionals to showcase your professionalism and talent.
Join DJ platforms and marketplaces such as GigSalad, GigMasters, and Thumbtack. These platforms connect DJs with clients searching for entertainment services, increasing your chances of getting gig offers and bookings.
Maintain active and engaging profiles on social media platforms such as Instagram, Facebook, and TikTok. Share updates about your gigs, post captivating content that showcases your DJing skills, and interact with your followers to build a loyal fan base.
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Develop a visually appealing and user-friendly website that showcases your brand, provides information about your services, and includes a booking/contact form.
Optimize it for search engines to increase visibility with SEO and attract potential clients who are searching for DJs online.
When starting out, consider offering your DJ services for free or at a discounted rate to gain experience and build your portfolio. This can lead to referrals, positive word-of-mouth, and future paid gig opportunities.
Participate in local and national DJ competitions or battles. Winning or placing well in these competitions can boost your credibility, gain exposure, and catch the attention of event organizers and talent scouts.
Weddings and private events often require DJ services. Contact wedding planners and event agencies in your area and offer your services for their clients' events. Emphasize your ability to create a memorable and enjoyable experience for guests.
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Offer to provide mixes or perform live on local radio stations or podcasts that feature music in your genre. This exposure can help you reach a wider audience, gain credibility, and attract potential clients who discover your music through these channels.
Place advertisements or submit articles to local music publications, magazines, or online platforms.
This increases your visibility within the local music community and can attract gig opportunities from event organizers and promoters who read these publications.
Provide exceptional service and memorable performances at every gig you land.
Happy clients and enthusiastic audience members are more likely to recommend you to others, leading to a snowball effect of gig opportunities. Encourage testimonials and reviews to further enhance your reputation.
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As a session singer, writer, and producer that has worked with over 300 clients to provide high-quality jingles, singles, and features, Yona spends her time creating and marketing new music and helpful resources for creators. Check out Yona’s latest releases on her Spotify, her Youtube and share if you like it!
If you are in need of singer, songwriter or song producer services, see what Yona Marie can offer you on her services page.
